Poster Printing > Glossary > Coating
Coating
What is Coating?
Coating is a layer applied to printed materials to enhance durability and appearance, such as gloss or matte finishes.
This can include options like matte, gloss, or UV coating, each serving a specific purpose. Matte coatings provide a subtle and elegant finish that reduces glare, making text easier to read, while gloss coatings add a shiny layer that enhances colors and makes images pop. UV coating adds an extra level of protection against fading and moisture damage. In terms of advertising trends, many brands are increasingly opting for these coatings to ensure their marketing materials stand out in a crowded marketplace.
