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Interstitial
What is an Interstitial?
An Interstitial is a full-screen advertisement that appears between content on digital platforms.
This full-screen ad format covers the interface of their host application or website and is typically displayed at natural transition points in the flow of an app, such as between activities or during pause points in games. Interstitials are designed to capture user attention by taking advantage of these breaks, offering advertisers a prominent space for messaging. According to recent data, interstitial ads have shown higher click-through rates compared to other ad formats, making them particularly attractive for brands looking to boost engagement and visibility. For more detailed statistics on advertising trends with interstitials, you can visit this link.
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